Hiraeth Fragrance
About This Project
For my senior thesis project, I developed Hiraeth Fragrance, a conceptual brand that creates custom perfumes inspired by customers’ favorite movies, songs, shows, or books. The brand captures the essence of cherished memories and transports customers into the worlds they love, evoking nostalgia and longing. Hiraeth is a Welsh word describing a profound yearning for a place or time one can no longer return to or has never been to, reflecting this project’s emotional core. Through unique storytelling, scent design, and visual branding, Hiraeth Fragrance bridges imagination and emotion.